Justin had a utility trailer sitting in his backyard. He didn't want to sell it, didn't want it rotting away, so he listed it on Facebook Marketplace for $40 a day — and someone rented it three days later. That same customer still rents from him today.

Five years later, Justin runs a fleet of seven trailers out of Jacksonville, Florida, averaging $9,000 a month in gross revenue. It's his full-time income. He also built Trailer Hustle, a community and resource hub approaching 20,000 members, for people doing exactly what he does.

This episode covers the entire arc: starting with no contract, no toolbox, and a handshake in a movie theater parking lot — to building a systemized rental business with contactless pickup, a maintenance fund, local networking partnerships, and almost 40% recurring revenue from repeat commercial customers.

What you'll learn

  • Why the best trailer to start with is the one you already have
  • How Justin went from $40/day to ~$100/trailer/day average
  • Four customer acquisition channels: Marketplace, Google Reviews, local networking, rental platforms
  • The donut-and-pizza strategy for building referral relationships with U-Haul locations
  • Why 39.5% of his revenue comes from recurring commercial customers (HVAC, roofing, landscapers)
  • How to set up a maintenance fund: $100/trailer/month, covers almost everything
  • The $20 flat-rate minor damage fee that adds up and trains customers fairly
  • 24-hour minimum rentals and why he never does hourly
  • Contactless rental setup and when to go hands-on first
  • How to handle discounts: pick one percentage (his is 20%) and never deviate

Find Out More.